Restaurants Sales Manager

Reports To: Director of Commercial / Director of F&D

Role Purpose

The Restaurants Sales Manager is responsible for driving revenue growth across restaurant outlets by proactively generating business, managing key accounts, developing partnerships, and positioning the restaurants as preferred dining venues. The role focuses on corporate dining, group bookings, social events, and strategic collaborations while supporting brand visibility and guest loyalty.

Key Responsibilities

1. Sales & Revenue Generation:

Proactively identify and develop new business opportunities for restaurant dining, group bookings, and events

Drive sales for corporate lunches/dinners, social gatherings, celebrations, and buy-outs

Manage and grow a portfolio of corporate and individual clients

Achieve monthly and annual sales targets in line with business plans

Take full ownership of social events, group dining, private functions, and restaurant buy-outs, actively driving demand and conversion across all food and beverage venues.

Proactively develop and manage excursion, tour operator, and DMC-driven F&B business, creating structured offers and menus to capture group and leisure traffic.

Design and implement event-led and group dining packages aligned with seasonal demand, cultural periods, and outlet capacity to maximize revenue and utilization.

Collaborate closely with Hotel Sales, Concierge, Front Office, and Guest Relations teams to convert in-house guests, groups, and external leads into restaurant dining and events.

Manage the event and group sales pipeline for restaurants, from lead generation to confirmation and operational handover, ensuring strong conversion, profitability, and guest satisfaction.

2. Account Management & Partnerships

Build and maintain strong relationships with key corporate accounts, event planners, and local partners

Negotiate contracts, menus, and pricing in collaboration with Culinary and Operations teams

Develop strategic partnerships to increase footfall and brand exposure

3. Marketing & Brand Positioning

Work closely with Marketing and F&B teams to promote seasonal offers, promotions, and special events

Support digital and social media initiatives by contributing sales-driven content and campaigns

Represent the restaurant(s) at networking events, trade shows, and industry functions

4. F&D Reservations Management

Oversee the F&B Reservations team, ensuring efficient handling of all restaurant reservations, group dining inquiries, and special event bookings

Ensure reservation standards, response times, and guest communication align with brand and service expectations

Work closely with Restaurant Managers to manage availability, special requests, VIP bookings, and large parties

Analyze reservation trends, demand patterns, and booking data to support sales strategies and forecasting

Lead, coach, and develop the F&B Reservations team to deliver consistent service excellence

Set clear objectives, monitor performance, and ensure alignment with overall sales and revenue goals

5. Coordination & Operations Support

Act as the main point of contact for restaurant-related sales inquiries

Ensure seamless handover of confirmed business to Operations teams

Follow up on guest feedback and ensure high satisfaction and repeat business

6. Reporting & Analysis

Track sales performance and prepare regular reports on revenue, market trends, and opportunities

Maintain accurate records in CRM and sales systems

Analyze market competition and recommend strategies to maintain a competitive edge

A F&B Sales Manager / Restaurants Sales Manager serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

Minimum 3-5 years of experience in F&B sales, restaurant sales, or hospitality sales

Experience in luxury hotels or high-end restaurants preferred

Proven track record of achieving sales targets

Fluency in English; additional languages are an advantage

Key Performance Indicators:

Restaurant sales revenue vs target

Number of new accounts secured

Repeat business and client retention

Event conversion ratio

Guest satisfaction related to sales-driven bookings

Reservations conversion rate

Response time and accuracy of reservations handling

Guest satisfaction related to booking experience